bittersweet musings under the boxtree

Here I am wearing an artefact, drops from one of those few forlorn bottles of the shipwrecked fragrance enterprise (un)known by the name Gobin Daudé. It's the first new - to me - fragrance in quite some time that has triggered reflections rather than just a mental shrug of the shoulders. I tried a few By Kilians this afternoon - it might have just as well been any other line - and found them just another permutation spit out randomly by the great niche perfume generator with its basic algorithms of absinth this and incense that plus iso-e and a tad of exotic gourmand. Uh yeah, me self-critically thinks, you're just a jaded fop with too many bottles of Dukes of Shmukes in your cupboard, but then I smell Sous le Buis, a real act, a quantum leap, of creativity, something refusing to conform to standard parameters, a natural perfume that no one could ever push into the aromatherapy corner, because it does those old names proud, those Guerlains, Carons, Chanels and sweeps the floor with all this ennervatingly conformist Vegas variety show playing 365 days a year, the Buxton-Duchaufour-Ellena Can Can. Yeah, you're geniuses, but I'm telling you the act, from where I'm sitting, is wearing pretty thin and who cares whether the manager made you do it. Call me a betamax bumpkin for praising a venture that failed, what's the point of making great perfumes that not enough people want to buy? Hell, ask the starving Schuberts, the impoverished Van Goghs. Victoire Gobin Daudé, wherever you are, you are a goddess, you have the power to breathe life into an assortment of oils, to grow a true French Rococo garden from molecules. You really do what a perfumer is supposed to do, to - apologies for borrowing Star Trek imagery rather than quoting Apollinaire - create a holodeck in a bottle. Here's a perfect rendition of a sculpted boxtree on a wistful, lusty spring day and as if that weren't enough you manage to remind me of the days when Nino Cerruti was a grand green masterpiece and show Jean-Claude what Eau de Campagne really should have smelled like. All this genius, all this beauty lost to a business plan that would not compute. Why? I don't know, don't even care, all I know is, I'm so tired, I'm so sick and tired (ah, my beloved Morrissey) of the mundane being sold as the sublime, at a premium. I've rarely played this game (no full retail for me, there are mouths to feed), but even just watching it is getting too much. But I'm no spoilsport, not that anyone would give a hoot for what I think, so this is for the eyes of hardened veterans, not to crush the enthusiasm of the young-nosed newbie. A salute to the few, who do no bow to the market, and as to the perfume industry per se, well, to quote the Mozzer once more, the world is full of crashing bores.

laudatio temporis actae

As I have been sniffing the reformulations of British house Czech & Speake's Rose, Dark Rose and Frankincense & Myrrh against the "vintage" versions I could not help wondering to what extent our judgment of new and old is determined by the eternal conservative-progressive dichotomy in human nature, individuals and generations. It seems like the first Cro-Magnons must have already complained about "that new fangled cave art" while the younger generation was probably bitching about "grandpa style bear skins." Burkean clinging to established tradition versus Jacobin belief that change means improvement, back-to-nature hippies against sci-fi utopians, the celebration of perfume technology's advances (so many new molecules a year, CO2 extraction) versus the hyperinflation of mundane fragrance clones and the dominance of profit-obsessed corporations destroying the art of perfumery.
Perfume reformulations, of course, are a special case. Most people don't mind the improvement of a product, like a car or a phone - though there is a healthy suspicion that it may involve some cheapening. Companies like manufactum are built on the premise that the product improvements of the last decades have had devastating effects on quality and are really just cost-efficient, profit-increasing planned obsolesence schemes or at best results of a misguided technological Whiggism. But when it comes to perfumes as aesthetic artisanry or even art, reformulation would seem to amount to desecration. Who would dare reformulate the Mona Lisa (except Duchamp) or paint over the Sistine Chapel? True, there are cases in which reformulations, often the result of a change in content regulations, seem to have been ultimately successful, as in the case of Mitsouko. But in the vast majority of cases, reformulations seem to be careless affairs determined by profit or market optimization and after a string of such experiences it is hard not to fall into a gloomy Spenglerian mood of 'decline and fall' (Turin and Sanchez' Perfume: The Guide is littered with such stories)

So how about Czech&Speake? This company, though started in 1979 rather than 1878, places itself in an English tradition of craft and quality with its massive bathroom fittings, as well as its aromatics line. They are on top of the British fragrance game and C&S No. 88, their flagship fragrance, is one of the finest creations ever in that tradition, rivaling its inspiration, monikerwise, Floris No. 89, for the title of quintessential English scent.

There are some issues about who exactly created these fragrances, but British nose John Stephen of Cotswold Perfumery played a major role. Ironically the fragrances were made by an Italian firm, Forester Milano for a number of years until production was moved (once again?) to England a few years ago. It was at this point that the fragrances changed. Foresters floral bases, for one, have a distinctive style and high quality, which one can also smell in Washington Tremlett's Black Tie . It gave No. 88 a deep, complex liquorous floral heart that made it stunningly neo-gothic or pre-raffaelite. While the new 88 is still an excellent perfume, that dimension has disappeared from the scent, which I perceive as a great loss. This made me anticipate the other reformulations with Spenglerian, or perhaps more fittingly Gibbonesque, trepidations of Decline and Fall...

And yes, while Rome, or London, still stand, change has not been for the better (sorry, Barack).
The perfumes have become lighter, more accomodating, the seem to have lost something of their eccentric personality, even if we are not dealing with the kind of lobotomy that Luca Turin accuses the house of Caron of. Thus Frankincense & Myrrh, one of the finest (and one of the few Iso-E-super free) incense fragrances has turned into a rather demure citrus-(cedar)wood standard with the incense moving into the ranks. Dark Rose, C&S' rose & oud challenge to Montale (and a very succesful one) suffers, like No. 88, from a loss of depth in the rose note, as well as turning to a lighter oud, making this quite similar to the daintier Montales such as Damascus. The end result may be just a little to full of English restraint. The same applies, more gravely so, to Rose, the most purely floral of the rose trio probably preferred by women more than by men. The old Rose was as treacherously innocuous as a Victorian novel. All sweetness and gentility, damast and civility - but between the lines there lurked and abrasive edginess (sharp citrus), immoral depth (superior rose oils), razor thorns. In this respect an utterly brilliant creation.

The new rose requires a direct comparison with the painfully mundane Amouage Lyric Men (no offense to fans) to appear at all interesting. It's the surface without those extra dimensions that made the original more than another decent smelling rose fragrance. Is it bad? No, perhaps not even mediocre. Just nothing I truly need with rose fragrances such as Rose Poivrée, Fleurs de Bulgarie, Hammam Bouquet, Black Tie etc. and C&S's own Dark Rose and 88 available.

Decline and Fall? No, but muddling along.

Illustration: Norman Rockwell, Abstract and Concrete (1962)